MONEY: The Good, the Bad, and the Ugly

money.image“So you think that money is the root of all evil?” said Francisco d’Anconia. “Have you ever asked what is the root of money?”

Ayn Rand, Atlas Shrugged

Life is not a Randian novel, populated by characters embodying absolute good or absolute evil.  Life is more complicated than that.  Real life actors strut upon the stage wearing hues of gray instead of black or white.  But that doesn’t mean that life can’t teach moral lessons.

Last month, real life rather than fictional characters taught some important lessons about the nature of money. Continue reading

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BOSTON’S TROUBLING MESSAGE

Boston emerged from the hideous din of the Marathon bombing as America’s Hero City.  “Boston Strong” has become a favored slogan, while sportswear proclaiming “Boston Strong – Wrong City to Mess With” sells briskly.  Page one of the Chicago Tribune sports section featured the logos of all the Boston major-league teams on a black background, with the words: “We Are Chicago Red Sox, Chicago Celtics, Chicago Bruins, Chicago Patriots, Chicago Revolution.”  In the Bronx, Yankees fans – Yankee fans! – sang “Sweet Caroline”, the anthem of the Red Sox, during the third inning of their game against the Diamondbacks.

Boston Strong

The FCC imposed heavy fines on NBC and Fox when Bono and Nicole Richie used the F-word on live television.  But after David Ortiz told the fans at Fenway Park, and the millions more watching on television, “This is our fucking city, and nobody’s going to dictate our freedom” – the FCC Chairman tweeted “David Ortiz spoke from the heart at today’s Red Sox game. I stand with Big Papi and the people of Boston.”

The City of Boston deserves the nation’s respect.  Its people weathered the crisis with courage and resilience.  Its law enforcement personnel performed their duties with brave professionalism.  There was a wonderful unity.  For those of us who grew up in Boston during the anti-war 60s and 70s, the spectacle of college students thronging the streets to wave American flags and cheer policemen and soldiers was strangely marvelous.

Yes, Boston deserves its status as the Hero City.  But in our long war with terrorism —  a war in which the Marathon bombing was merely one battle in a long series, past and future — should Boston stand as a Model City?

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To answer that question, attention must be paid to the goals and motives of terrorists.  As this article is written, available evidence suggests that Tamerlan and Dzhokhar Tsarnaeve acted on their own.  But all terrorists, whether part of international networks executing carefully planned attacks – as in the 9/11 or London Underground  bombings — or lone wolves – as was the case with Fort Hood army psychiatrist Nidal Malik Hasan — share certain characteristics.

Terrorists are not out to “win.”  At least not in the conventional sense.  They do not expect the cities they attack to unfurl a white flag and surrender.  They are not intent upon conquering and occupying territory.

Terrorists do not expect to escape.  Suicide bombers determine their fates themselves.  But even those who try to get away, as the Tsarnaev brothers did, understand that they will be eventually caught or killed.  Long before the bombing, Dzhokhar Tsarnaeve, the younger brother, tweeted: “I will die young.”

Then what do terrorists want?

They want to be noticed.  They want the world to acknowledge their relevance.  They want the world to acknowledge their power.  They want to stop the world in its tracks, and command its attention.

Now consider what they achieved in Boston.

They killed four innocents, and managed to maim or injure almost two hundred others.  But the shockwaves of their malevolence extended far beyond those crimes.

In the wake of the bombing, Boston and its surrounding communities went into a defensive crouch, as nearly one million people “sheltered in place.”  Boylston Street, the heart of the business district, became a ghost town and remained so for nine days.  At the height of the crisis, there was no public transit, no taxi service, no Amtrak service.  The public schools and dozens of colleges shut down.  City employees were told not to report to work.  Courthouses closed, and jurors were sent home, as the justice system ground to a halt.  The Boston Red Sox and the Boston Bruins postponed their games.

Now this is one way to deal with terrorism, and it carries with it certain advantages.  It enhances public safety.  No one knew whether other explosive devices remained in Boston’s public areas.  Citizens locked inside their homes are less exposed to danger.  And streets bare of vehicular traffic make it much easier for law enforcement to track and pursue terrorists.

But other cities have dealt with other crises differently.  On the morning of July 7, 2005, 52 civilians were killed and over 700 injured as terrorists detonated three bombs in the London Underground, and a fourth on a double-decker bus.  By 4 pm that same day, bus service had resumed.  Subway service, except in the damaged stations, resumed the next morning.

Israel has withstood scores of suicide bombings, and tens of thousands of rocket and mortar attacks on its civilian centers.  It has developed a strict protocol for handling crime scenes.  Victims are evacuated, body parts respectfully removed.  Then clean-up crews arrive to remove the wreckage and repair the walls and the glass.  Within hours the affected facility – a bus station, a restaurant, a market – is reopened and back in business.

A quick return to business as usual is not callousness.  Israeli cities are dotted with plaques bearing the names of the victims of terrorism.  They are not forgotten.

But Israelis, Londoners, and others realize that the goal of terrorism is to inculcate a sense of vulnerability and helplessness.  Therefore, one of the most effective anti-terrorist tactics is the prompt return to normality.  Showing up at work the next day, or boarding a bus, or patronizing a pizza shop – such mundane actions by a resolute citizenry demonstrate the failure of terrorism to terrorize.  These actions defeat terrorism by illustrating its futility.

Boston reacted very differently, and that difference may send a regrettable message to the thousands of other Tsarnaeves lurking in other cities, leading gray inconsequential lives.  Many would-be terrorists have now seen how easy it is to paralyze a great city.  They have seen how simple it is to command attention.

Is Boston Strong?  Absolutely.

Was Boston wise?  Time will tell.

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Margaret Thatcher and Her Sisters

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Today, the Baroness Thatcher (after her retirement from politics, she was given a peerage) was laid to rest.  In death as in life, Margaret Thatcher poses problems for feminists.  As the first and the only female Prime Minister of Great Britain, she shattered a ceiling whose hardness resembled granite more than glass.  Yet once in office, she did not fit the role expected of women pioneers.  She did not merely part company with contemporary feminists.  She disdained and ridiculed them.

The feminists hate me, don’t they?” she asked in a 1982 interview, three years into her tenure as Prime Minister.  “And I don’t blame them. For I hate feminism. It is poison.”

“I owe nothing to women’s lib,” she announced, and many feminists gladly returned the compliment.  They have accused her of pulling up the drawbridge behind her once she had gained entry into the corridors of power.   They have noted that in her eleven years at Ten Downing Street, she appointed only one woman cabinet member, and that one was to a rather unimportant position in the House of Lords.   Alexandra Petri, a Washington Post blogger, has recorded Thatcher’s place in feminist history.  Or rather, her lack of place.

Look at your average list of Female Trailblazers and Great Women in History and Women Leaders — Ashley Judd’s there, Chelsea Clinton, even Princess Diana — but there’s a giant hole shaped like the Iron Lady. The Guardian’s list of 10 Best Female Pioneers includes Coco Chanel and Kathryn Bigelow, but Margaret Thatcher? Go fish.

The Guardian’s list of the Ten Best Female Pioneers includes Eva Peron, but Thatcher’s nowhere to be seen. She does make About.com’s list of Top 100 Women of History, but then again, so does Rosie the Riveter, who is literally a fictional character.

Yet Thatcher’s position on feminism was more nuanced than her critics, and Thatcher’s own dismissive comments, might suggest. Continue reading

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Usama bin Laden’s Trademark Concerns

One year after the killing of Usama bin Laden, the U.S. Government has declassified some of the materials seized during the raid on his compound.  The media had earlier reported that the terrorist leader was concerned that his organization’s brand had become tarnished by its association with attacks on noncombatants.  CNN gave this account last April:

Bin Laden well understood that al Qaeda’s brand name was in deep trouble, in particular, because the group and its affiliates had killed so many civilians.  ….  So badly tarnished had the al Qaeda brand become that bin Laden noodled with changing the name of his group. In an internal memo, bin Laden pointed out that “[President] Obama [says] that our war is not on Islam or the Muslim people, but rather our war is on the al Qaeda organization. So if the word al Qaeda was derived from or had strong ties to the word ‘Islam’ or ‘Muslims,’ or if it had the name ‘Islamic party’ it would be difficult for Obama to say that.”usama.trademark

A recently declassified transcript of an audiotape seized during the raid documents bin Laden’s trademark concerns.  The following transcript was translated by the Defense Language Institute Foreign Language Center, located in Monterey, California.  Continue reading

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Grading Hillary

As the guard changes at the State Department, speculation is rife regarding Hillary Clinton’s future.   Will Hillary run for President?  If she does, her star power will be a formidable asset.  After all, how many politicians are instantly recognized by his or her first name?  (You don’t read columns wondering whether “Paul” or “Mark” or “Chris” will run.)hillary

To move from cabinet member to President is of course a promotion. For mere mortals known by both their first and last names, promotions usually depend on how well they handled their prior jobs. Do the same rules apply to Hillary? If they do, has her performance as Secretary of State earned her a promotion?

Hillary Clinton (the switchover to using both names signals that we’re about to get serious here) is a polarizing figure. To her admirers, especially those in the media and the entertainment industry, she is a rock star, a glittering symbol of what modern American womanhood can be. To her detractors, she is a doctrinaire ice queen, with all the ideological baggage of her husband but without her husband’s warmth and humanity.

What does an objective assessment reveal? Continue reading

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ROMNEY WAS RIGHT

During the 2012 presidential election, no passage caused more heartburn for Mitt Romney’s campaign than this:

“There are 47 percent of the people who will vote for the president no matter what. All right, there are 47 percent who are with him, who are dependent upon government, who believe that they are victims, who believe the government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it. That that’s an entitlement. And the government should give it to them. And they will vote for this president no matter what…These are people who pay no income tax …. And so my job is not to worry about those people. I’ll never convince them that they should take personal responsibility and care for their lives.”Romney

This, of course, is the famous “47 percent” statement, secretly recorded in May at a private fund raiser in Boca Raton, held in reserve, and then opportunistically published in September, as the race was tightening, by the left-wing Mother Jones.

Some people are forever associated with numbers. In Massachusetts, Ted Williams will forever be No. 9. Bill Russell will be No. 6. And Mitt Romney, by virtue of remarks which Yale Law School has recently named the No. 1 quote of 2012, will forever be associated with No. 47. Indeed, if one runs a Google search for “47” (just 47, without the percent sign or word), one finds that 99 out of the first 100 articles are about Romney. (The one exception is a Wikipedia article on the number itself. Apparently, Wikipedia features an article on every number. Some editor there has a very boring job.)

Immediately after their publication, Mitt Romney apologized for his remarks. When Joe Biden cited the comment during the vice presidential debate, the only defense Romney’s running mate Paul Ryan could offer was: “”I think the vice president very well knows that sometimes the words don’t come out of your mouth the right way.”

But here’s the thing. Mitt Romney was right. Continue reading

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RE-BRANDING FOR COKE, CAUSES, AND CANDIDATES

What’s in a name?

According to Shakespeare, a rose by any other name would still smell as sweet. But Shakespeare never worked on Madison Avenue, and he did not study branding.

Businesses have long understood the importance and financial value of brands. According to a 2012 study by the branding experts at Interbrand, COCA-COLA is worth about $78 billion (that’s billion with a “B”), followed closely by APPLE. Remember, we’re talking about only the brands, not the inventory, manufacturing plants, warehouses, and other tangible “things” that stand behind those trademarks.COKELEAH

Businesses have also understood the occasional need for re-branding. When Philip Morris USA figured out that its tobacco products were tarnishing the reputation of its KRAFT and other non-tobacco lines, it changed its corporate name and logo to ALTRIA. When AIG realized that its acceptance of a federal bailout in 2008 was hurting its retirement and financial subsidiaries, it re-branded them as SAGEPOINT FINANCIAL and VALIC.

Social activists may consider themselves above the dull sublunary world of commerce, but in fact they are often its most apt students. Continue reading

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Grant’s Indian in Spielberg’s Lincoln

Steven Spielberg’s Lincoln takes history seriously.  While some of the details may be contrived – there is no record of black Union Army soldiers being assigned to greet the Confederate commissioners en route to negotiate a peace treaty – the film for the most part follows fact scrupulously.  Much of the dialogue is based on contemporary letters and journalistic accounts.

Spielberg’s obsession with historical accuracy extends even to background.

In two scenes featuring General Grant, viewers will notice standing behind him the silent, striking presence of an American Indian in the uniform of a Union Army officer.

Parker

(Parker, left, in film)

He is not there for setting.  The man depicted is Ely Parker, a lawyer, engineer, life-long friend of Grant, and full-blooded Seneca, whose life story would justify a movie of its own.

It deserves telling.

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WHO’S SORRY NOW?

I’m sorry to have to tell you this.  We suck at apologies.

It wasn’t always so.  Let’s compare a recent apology, to another classic example that occurred about a thousand years ago.

Earlier this month, the South Korean rapper PSY issued an apology.  Shortly before his appearance at a White House Christmas concert, a little-noticed 2004 performance went viral, causing much embarrassment.  In that earlier show, PSY rapped the following lyrics:

Kill those fucking Yankees who have been torturing Iraqi captives
Kill those fucking Yankees who ordered them to torture
Kill their daughters, mothers, daughters-in-law, and fathers
Kill them all slowly and painfully.

These are not the sort of words one expects from a White House guest.  PSY apologized on December 7, a day he apparently wished not to live in infamy.  Here is what he (or, more likely, his PR firm) said:

While I’m grateful for the freedom to express one’s self, I’ve learned there are limits to what language is appropriate and I’m deeply sorry for how these lyrics could be interpreted.  I will forever be sorry for any pain I have caused by those words.

Now let’s examine this putative apology.

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TWINKIES ARE NOT ZOMBIES … YET

Trademark practitioners and junk food addicts (two groups whose ranks often overlap) are closely watching the bankruptcy of Hostess Brands, Inc. and the liquidation of its assets, including its famous TWINKIES brand.

Will a qualified buyer emerge to purchase the brand, and to ensure that TWINKIES — like PAN AM and ZENITH — remains alive, if only in some shrunken, transformed existence?

Or will TWINKIES go the way of all flesh, to that trademark graveyard populated by the likes of ATARI, BORDERS, CIRCUIT CITY, and TOWER RECORDS; marks once famous and ubiquitous, now lost, and by the wind grieved, ghosts which will never come back again?  (Pardon, Thomas Wolfe.)

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In the past, those were the only choices for brands of failed businesses.  But in recent years, a new, dubious industry has emerged to offer a third choice.  Companies like Strategic Marks of Irvine, California, identify lost marks and try to revive them without the authorization of their erstwhile owners.  Most see these marks the way the Coroner of Oz saw the Wicked Witch of the East, as “not merely dead, but really most sincerely dead.”  But to Strategic Marks and its audacious founder Ellia Kassoff, these marks have an afterlife.  They see them the way Miracle Max saw Wesley, the hero of The Princess Bride: “only mostly dead.”  And as Miracle Max explained: “There’s a big difference between mostly dead and all dead.  Mostly dead is slightly alive.”

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